If you want the short version – download brave.
Another Web Browser?
Well, yes. But a browser that focuses on security and privacy. The main premise is that the “private” web browsing modes of other web browsers is not truly private.
When I tried Brave the first thing that I noticed was how fast it was. What I didn’t realize was right away was why. The answer turns out to be Brave’s built-in adblocker.
Yes, it turns out that to provide the fastest browsing experience possible the first thing you want to do is block ads… All of the money spent on severs, cables, software – and pop-up ads are the biggest bottle neck to enjoying the web…
If you think that is hyperbole try Brave. Yes that is an affiliate link but that does not mean that I am not a genuinely enthusiastic user of Brave. It also provides a nice segue into the next paragraph…
Brave lets you tip your favorite websites with blockchain-based tokens. In my humble opinion this is a far superior way to pay the small to medium web publishers.
The online advertising industry is run by middlemen and fraud is rampant. Combined with the privacy issues and the fore mentioned issue of slowing websites down to a crawl it’s obvious that the old ad model is not efficient.
The Basic Attention Token:
Improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain.
So it’s an industry focused crypto-coin created on the Ethereum platform that is open source, transparent, and decentralized. If it can gain some traction it can become a much more efficient way for publishers to get paid for their content.
The people behind Brave say that they are “on a mission to fix the web”. I’d say that they are off to a very good start.