Say what you want about @realDonaldTrump but one could make the case that he is the most dominant voice on social media today. He’s the only person declaring war on Twitter…

Historically presidents that use the maturing mediums of their day to their advantage ( radio, tv, internet 1.0 ) are effective propagandists. Trump has figured out how to use social media as effectively as anyone.

This does not mean that I think he is a good president. I am not in that business. I am in the business of analysing data.

That being the case my goal is to analyze how Trump communicates with the American people and how he has used Twitter as such an effective platform.

To that end I grabbed all of Donald Trump’s tweets from the night he was elected through his famous “All is Well” tweet.

You can see my code (in a colab notebook) here: usvex.com/cott

Vader says Trump Tweet’s Positive

One of my most interesting findings was that 65% of @realDonaldTrump tweets (and retweets) were positive as measured by the Vader #SentimentIntensityAnalyzer

There is a tweet here that has a number of examples of recent presidential tweets that Vader classified as overwhelmingly positive. They range from the aforementioned All is well tweet to Trump congratulating himself.

This is not saying that 65% of The President’s tweets are good, or honest, or right. Just that their tone – their sentiment – is positive. Looked at tactically it is instructive.

Trump Tweet Facts Interesting to Only Me?

From the day #Trump won the election through today, on average, a @realDonaldTrump tweet: is retweeted 18,182 times and is favorited 62,942 times

What does @realDonaldTrump post most frequently? The top five are ALL CAPS and !!!:


It’s like he has a greatest hits! I am sure that I repeat myself from time to time on Twitter, but I know I have not tweeted the same thing 9 times in the last 4 years much less 21 times. It’s like a chant, a tick, a reflex, Tourette’s Tweeting…

12% of Trumps 14,273 tweet are re-tweets.

On 07-15-2018 at 1:33 @realDonaldTrump retweeted 5 tweets in less than one minute. The most prolific twitter spree of the Trump presidency.

If you go by likes + retweets this is the most popular #Trump tweet since he’s been president…

I will continue blogging this as the notebook is updated with new code. Watch this space…

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